Branding and corporate identity in the popular and solidarity financial sector

Branding and corporate identity in the popular and solidarity financial sector

This article presents the case of CB Cooperative, an entity dedicated to financial intermediation previously called Cacpe Biblián. The problem of the investigation is that this institution decided to change its commercial name and renew its corporate image established for almost 26 years, producing...

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Bibliographic Details
Main Authors: María Gabriela Vintimilla-Veloz, Juan Carlos Erazo-Álvarez, Cecilia Ivonne Narváez-Zurita
Format: Article
Language:Spanish
Published: Fundación Koinonia 2020-05-01
Series:Revista Arbitrada Interdisciplinaria Koinonía
Subjects:
marketing
oferta y demanda
publicidad
empresa.
Online Access:https://fundacionkoinonia.com.ve/ojs/index.php/revistakoinonia/article/view/695

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