Utilization of Word-of-Mouth Marketing Strategy in Culinary Business
The purpose of this study is to analyze how the benefits of the Word of Mouth marketing strategy (word of mouth marketing) are in supporting the improvement of the culinary business. This study used qualitative research methods. The results of this study are the application of the Word of Mouth stra...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Komputer Indonesia
2021-12-01
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| Series: | International Journal of Research and Applied Technology |
| Subjects: | |
| Online Access: | https://ojs.unikom.ac.id/index.php/injuratech/article/view/6779 |