Utilization of Word-of-Mouth Marketing Strategy in Culinary Business
The purpose of this study is to analyze how the benefits of the Word of Mouth marketing strategy (word of mouth marketing) are in supporting the improvement of the culinary business. This study used qualitative research methods. The results of this study are the application of the Word of Mouth stra...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Komputer Indonesia
2021-12-01
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| Series: | International Journal of Research and Applied Technology |
| Subjects: | |
| Online Access: | https://ojs.unikom.ac.id/index.php/injuratech/article/view/6779 |
| _version_ | 1811268412595240960 |
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| author | Eddy Soeryanto Soegoto Nurul Amelia Nada Archy Dhafina Wellga Berlianti |
| author_facet | Eddy Soeryanto Soegoto Nurul Amelia Nada Archy Dhafina Wellga Berlianti |
| author_sort | Eddy Soeryanto Soegoto |
| collection | DOAJ |
| description | The purpose of this study is to analyze how the benefits of the Word of Mouth marketing strategy (word of mouth marketing) are in supporting the improvement of the culinary business. This study used qualitative research methods. The results of this study are the application of the Word of Mouth strategy in the culinary industry sector in increasing sales and building brand awareness and growing public trust in products and companies. The presence of the Word Of Mouth strategy maximizes the development of the culinary business industry with a very wide reach. This study was conducted to determine how effective and influential the use of the Word of Mouth strategy is in the culinary business. In the end, the Word of Mouth marketing communication strategy can be utilized and beneficial for culinary business people in this modern era. Word of mouth marketing communication strategy is very helpful in promoting and attracting potential customers and retaining repeat customers |
| first_indexed | 2024-04-12T21:21:21Z |
| format | Article |
| id | doaj.art-4f5e23bb2df14e87aba7f052de455ec8 |
| institution | Directory Open Access Journal |
| issn | 2810-0662 2807-7229 |
| language | English |
| last_indexed | 2024-04-12T21:21:21Z |
| publishDate | 2021-12-01 |
| publisher | Universitas Komputer Indonesia |
| record_format | Article |
| series | International Journal of Research and Applied Technology |
| spelling | doaj.art-4f5e23bb2df14e87aba7f052de455ec82022-12-22T03:16:17ZengUniversitas Komputer IndonesiaInternational Journal of Research and Applied Technology2810-06622807-72292021-12-011243944710.34010/injuratech.v1i2.6779Utilization of Word-of-Mouth Marketing Strategy in Culinary BusinessEddy Soeryanto Soegoto0Nurul Amelia1Nada Archy Dhafina2Wellga Berlianti3Departemen Manajemen, Universitas Komputer Indonesia, IndonesiaDepartemen Ilmu Komunikasi, Universitas Komputer Indonesia, IndonesiaDepartemen Ilmu Komunikasi, Universitas Komputer Indonesia, IndonesiaDepartemen Ilmu Komunikasi, Universitas Komputer Indonesia, IndonesiaThe purpose of this study is to analyze how the benefits of the Word of Mouth marketing strategy (word of mouth marketing) are in supporting the improvement of the culinary business. This study used qualitative research methods. The results of this study are the application of the Word of Mouth strategy in the culinary industry sector in increasing sales and building brand awareness and growing public trust in products and companies. The presence of the Word Of Mouth strategy maximizes the development of the culinary business industry with a very wide reach. This study was conducted to determine how effective and influential the use of the Word of Mouth strategy is in the culinary business. In the end, the Word of Mouth marketing communication strategy can be utilized and beneficial for culinary business people in this modern era. Word of mouth marketing communication strategy is very helpful in promoting and attracting potential customers and retaining repeat customershttps://ojs.unikom.ac.id/index.php/injuratech/article/view/6779marketing strategymarketing communicationindustry |
| spellingShingle | Eddy Soeryanto Soegoto Nurul Amelia Nada Archy Dhafina Wellga Berlianti Utilization of Word-of-Mouth Marketing Strategy in Culinary Business International Journal of Research and Applied Technology marketing strategy marketing communication industry |
| title | Utilization of Word-of-Mouth Marketing Strategy in Culinary Business |
| title_full | Utilization of Word-of-Mouth Marketing Strategy in Culinary Business |
| title_fullStr | Utilization of Word-of-Mouth Marketing Strategy in Culinary Business |
| title_full_unstemmed | Utilization of Word-of-Mouth Marketing Strategy in Culinary Business |
| title_short | Utilization of Word-of-Mouth Marketing Strategy in Culinary Business |
| title_sort | utilization of word of mouth marketing strategy in culinary business |
| topic | marketing strategy marketing communication industry |
| url | https://ojs.unikom.ac.id/index.php/injuratech/article/view/6779 |
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