Effects of Online Shopping Trends on Consumer-Buying Behaviour: An Empirical Study of Pakistan
This research paper examines the relationship between various factors that affect the consumer behavior towards online shopping. Online shopping refers to the recent trends of being able to buy everything from home. The focus of this research is to explain the influence of five major variables that...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Management and Technology
2015-12-01
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| Series: | Journal of Management and Research |
| Subjects: | |
| Online Access: | https://ojs.umt.edu.pk/index.php/jmr/article/view/190 |