Social Media, Opinion Polls, and the Use of Persuasive Messages During the 2016 US Election Primaries
Political campaigns’ use of digital technologies has been a topic of scholarly concern for over two decades, but most studies have been focused on analyzing the use of digital platforms without considering contextual factors of the race, like public opinion polls. Opinion polls are an important info...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2018-07-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305118784774 |