CUSTOMER INNOVATIVENESS AN EFFUSIVE PERSPECTIVE TO BRAND EXTENSION
Branding and consumer buying behaviour are positively correlated (Muhammad & Iqbal, 2014). Emotional loyalty is considered as optimistically influencing emotional brands towards customers (Jawahar & Maheswari, 2009). The value premium generation of the brand and effusion do get effected by...
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| Format: | Article |
| Language: | English |
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Bucharest University of Economic Studies
2023-12-01
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| Series: | Business Excellence and Management |
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| Online Access: | https://beman.ase.ro/no134/5.pdf |