CUSTOMER INNOVATIVENESS AN EFFUSIVE PERSPECTIVE TO BRAND EXTENSION
Branding and consumer buying behaviour are positively correlated (Muhammad & Iqbal, 2014). Emotional loyalty is considered as optimistically influencing emotional brands towards customers (Jawahar & Maheswari, 2009). The value premium generation of the brand and effusion do get effected by...
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| Format: | Article |
| Language: | English |
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Bucharest University of Economic Studies
2023-12-01
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| Series: | Business Excellence and Management |
| Subjects: | |
| Online Access: | https://beman.ase.ro/no134/5.pdf |
| _version_ | 1797389743366864896 |
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| author | Saurav KUMAR |
| author_facet | Saurav KUMAR |
| author_sort | Saurav KUMAR |
| collection | DOAJ |
| description | Branding and consumer buying behaviour are positively correlated (Muhammad & Iqbal, 2014). Emotional loyalty
is considered as optimistically influencing emotional brands towards customers (Jawahar & Maheswari, 2009).
The value premium generation of the brand and effusion do get effected by the association of parent brand and
brand extension. Concluded value trade off experienced from the parent brand is discovered to be effectively
connected effusion towards brand extension. Mustafa & Akdogan (2015) admit that customer innovation exists in
all segments of market. The article investigates buyers’ excitement and experience relationship sometimes called
as customer innovativeness is drawn as an association of value premium generation by the parent brand and
effusion towards brand extension. |
| first_indexed | 2024-03-08T23:01:22Z |
| format | Article |
| id | doaj.art-4f87886c4c43457eb6af57d5cfaab243 |
| institution | Directory Open Access Journal |
| issn | 2248-1354 2668-9219 |
| language | English |
| last_indexed | 2024-03-08T23:01:22Z |
| publishDate | 2023-12-01 |
| publisher | Bucharest University of Economic Studies |
| record_format | Article |
| series | Business Excellence and Management |
| spelling | doaj.art-4f87886c4c43457eb6af57d5cfaab2432023-12-15T20:08:54ZengBucharest University of Economic StudiesBusiness Excellence and Management2248-13542668-92192023-12-01134616710.24818/beman/2023.13.4-05CUSTOMER INNOVATIVENESS AN EFFUSIVE PERSPECTIVE TO BRAND EXTENSIONSaurav KUMAR0K.B. Womens College, Hazaribag, JharkhandBranding and consumer buying behaviour are positively correlated (Muhammad & Iqbal, 2014). Emotional loyalty is considered as optimistically influencing emotional brands towards customers (Jawahar & Maheswari, 2009). The value premium generation of the brand and effusion do get effected by the association of parent brand and brand extension. Concluded value trade off experienced from the parent brand is discovered to be effectively connected effusion towards brand extension. Mustafa & Akdogan (2015) admit that customer innovation exists in all segments of market. The article investigates buyers’ excitement and experience relationship sometimes called as customer innovativeness is drawn as an association of value premium generation by the parent brand and effusion towards brand extension.https://beman.ase.ro/no134/5.pdf: customer innovativenessparent brandbrand extension. |
| spellingShingle | Saurav KUMAR CUSTOMER INNOVATIVENESS AN EFFUSIVE PERSPECTIVE TO BRAND EXTENSION Business Excellence and Management : customer innovativeness parent brand brand extension. |
| title | CUSTOMER INNOVATIVENESS AN EFFUSIVE PERSPECTIVE TO BRAND EXTENSION |
| title_full | CUSTOMER INNOVATIVENESS AN EFFUSIVE PERSPECTIVE TO BRAND EXTENSION |
| title_fullStr | CUSTOMER INNOVATIVENESS AN EFFUSIVE PERSPECTIVE TO BRAND EXTENSION |
| title_full_unstemmed | CUSTOMER INNOVATIVENESS AN EFFUSIVE PERSPECTIVE TO BRAND EXTENSION |
| title_short | CUSTOMER INNOVATIVENESS AN EFFUSIVE PERSPECTIVE TO BRAND EXTENSION |
| title_sort | customer innovativeness an effusive perspective to brand extension |
| topic | : customer innovativeness parent brand brand extension. |
| url | https://beman.ase.ro/no134/5.pdf |
| work_keys_str_mv | AT sauravkumar customerinnovativenessaneffusiveperspectivetobrandextension |