Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk

Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk

Purpose – This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition, this research contributes to the discussion of post-COVID-19 city branding that needs to be considered in the...

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Bibliographic Details
Main Authors: Andriani Kusumawati, Rizki Yudhi Dewantara, Devi Farah Azizah, Supriono Supriono
Format: Article
Language:English
Published: Emerald Publishing 2024-06-01
Series:Journal of Tourism Futures
Subjects:
COVID-19 perceived risk
Revisit intention
Brand satisfaction
Brand experience
City brand personality
Indonesia
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JTF-03-2022-0080/full/pdf

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https://www.emerald.com/insight/content/doi/10.1108/JTF-03-2022-0080/full/pdf

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