Media value of the Polish sports sponsorship market in the years 2015–2017
Background: Recently, there has been a dynamic development of sports sponsorship, which is becoming an alternative to conventional advertising. One of the main methods of sponsorship evaluation is the media value assessment of the brand exposure involved in this form of promotion. The aim of this...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Akademia Wychowania Fizycznego i Sportu w Gdansku
2019-06-01
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| Series: | Baltic Journal of Health and Physical Activity |
| Subjects: | |
| Online Access: | http://bjhpa.journalstube.com/view/abstract/id/12947 |