Sustainable Competitive Advantage Driven by Big Data Analytics and Innovation

Big data analytics (BDA) is one of the main pillars of Industry 4.0. It has become a promising tool for supporting the competitive advantages of firms by enhancing data-driven performance. Meanwhile, the scarcity of resources on a worldwide level has forced firms to consider sustainable-based perfor...

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Detalhes bibliográficos
Principais autores: Muawia Ramadan, Hana Shuqqo, Layalee Qtaishat, Hebaa Asmar, Bashir Salah
Formato: Artigo
Idioma:English
Publicado em: MDPI AG 2020-09-01
coleção:Applied Sciences
Assuntos:
Acesso em linha:https://www.mdpi.com/2076-3417/10/19/6784