Stereotypes possess heterogeneous directionality: a theoretical and empirical exploration of stereotype structure and content.

We advance a theory-driven approach to stereotype structure, informed by connectionist theories of cognition. Whereas traditional models define or tacitly assume that stereotypes possess inherently Group → Attribute activation directionality (e.g., Black activates criminal), our model predicts heter...

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Bibliographic Details
Main Authors: William T L Cox, Patricia G Devine
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2015-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0122292