Stereotypes possess heterogeneous directionality: a theoretical and empirical exploration of stereotype structure and content.

We advance a theory-driven approach to stereotype structure, informed by connectionist theories of cognition. Whereas traditional models define or tacitly assume that stereotypes possess inherently Group → Attribute activation directionality (e.g., Black activates criminal), our model predicts heter...

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Main Authors: William T L Cox, Patricia G Devine
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2015-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0122292
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author William T L Cox
Patricia G Devine
author_facet William T L Cox
Patricia G Devine
author_sort William T L Cox
collection DOAJ
description We advance a theory-driven approach to stereotype structure, informed by connectionist theories of cognition. Whereas traditional models define or tacitly assume that stereotypes possess inherently Group → Attribute activation directionality (e.g., Black activates criminal), our model predicts heterogeneous stereotype directionality. Alongside the classically studied Group → Attribute stereotypes, some stereotypes should be bidirectional (i.e., Group ⇄ Attribute) and others should have Attribute → Group unidirectionality (e.g., fashionable activates gay). We tested this prediction in several large-scale studies with human participants (NCombined = 4,817), assessing stereotypic inferences among various groups and attributes. Supporting predictions, we found heterogeneous directionality both among the stereotype links related to a given social group and also between the links of different social groups. These efforts yield rich datasets that map the networks of stereotype links related to several social groups. We make these datasets publicly available, enabling other researchers to explore a number of questions related to stereotypes and stereotyping. Stereotype directionality is an understudied feature of stereotypes and stereotyping with widespread implications for the development, measurement, maintenance, expression, and change of stereotypes, stereotyping, prejudice, and discrimination.
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spelling doaj.art-4fb9b3935e2a42e18dd3d6e9df003d922022-12-22T04:04:55ZengPublic Library of Science (PLoS)PLoS ONE1932-62032015-01-01103e012229210.1371/journal.pone.0122292Stereotypes possess heterogeneous directionality: a theoretical and empirical exploration of stereotype structure and content.William T L CoxPatricia G DevineWe advance a theory-driven approach to stereotype structure, informed by connectionist theories of cognition. Whereas traditional models define or tacitly assume that stereotypes possess inherently Group → Attribute activation directionality (e.g., Black activates criminal), our model predicts heterogeneous stereotype directionality. Alongside the classically studied Group → Attribute stereotypes, some stereotypes should be bidirectional (i.e., Group ⇄ Attribute) and others should have Attribute → Group unidirectionality (e.g., fashionable activates gay). We tested this prediction in several large-scale studies with human participants (NCombined = 4,817), assessing stereotypic inferences among various groups and attributes. Supporting predictions, we found heterogeneous directionality both among the stereotype links related to a given social group and also between the links of different social groups. These efforts yield rich datasets that map the networks of stereotype links related to several social groups. We make these datasets publicly available, enabling other researchers to explore a number of questions related to stereotypes and stereotyping. Stereotype directionality is an understudied feature of stereotypes and stereotyping with widespread implications for the development, measurement, maintenance, expression, and change of stereotypes, stereotyping, prejudice, and discrimination.https://doi.org/10.1371/journal.pone.0122292
spellingShingle William T L Cox
Patricia G Devine
Stereotypes possess heterogeneous directionality: a theoretical and empirical exploration of stereotype structure and content.
PLoS ONE
title Stereotypes possess heterogeneous directionality: a theoretical and empirical exploration of stereotype structure and content.
title_full Stereotypes possess heterogeneous directionality: a theoretical and empirical exploration of stereotype structure and content.
title_fullStr Stereotypes possess heterogeneous directionality: a theoretical and empirical exploration of stereotype structure and content.
title_full_unstemmed Stereotypes possess heterogeneous directionality: a theoretical and empirical exploration of stereotype structure and content.
title_short Stereotypes possess heterogeneous directionality: a theoretical and empirical exploration of stereotype structure and content.
title_sort stereotypes possess heterogeneous directionality a theoretical and empirical exploration of stereotype structure and content
url https://doi.org/10.1371/journal.pone.0122292
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AT patriciagdevine stereotypespossessheterogeneousdirectionalityatheoreticalandempiricalexplorationofstereotypestructureandcontent