Idea evaluation as a design process: understanding how experts develop ideas and manage fixations
Idea evaluation is used to identify and select ideas for development as future innovations. However, approaching idea evaluation as a decision gate can limit the role of the person evaluating ideas, create fixation bias, and underutilise the person’s creative potential. Although studies show that du...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2023-01-01
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| Series: | Design Science |
| Subjects: | |
| Online Access: | https://www.cambridge.org/core/product/identifier/S2053470123000070/type/journal_article |