The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain stores
Marketers use different pricing strategies to receive a market value. One of these strategies is discount strategy that is applicable to different frames. The main purpose of this study is to investigate the effects of increasing and decreasing discounts, quantity limitation, and time pressure on th...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2020-02-01
|
| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1582_77b92236406da177a184d969b25d0323.pdf |