Pengukuran perilaku dan niat beli produk kosmetik halal melalui modifikasi theory of planned behavior (TPB)
The purpose of this study was to study the relationship attitudes, subjective norms and perceptual controls related to religiosity, and product knowledge about the purpose of buying and helping Muslim consumers in buying halal cosmetic products. The subject in this study was Muslim students aged 17-...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Muhammadiyah Malang
2020-02-01
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| Series: | Jurnal Ilmiah Psikologi Terapan |
| Subjects: | |
| Online Access: | https://ejournal.umm.ac.id/index.php/jipt/article/view/8769/pdf |