Electricity user behavior analysis and marketing strategy based on internet of things and big data

Electricity user behavior analysis and marketing strategy based on internet of things and big data

Abstract This paper examines power user behavior and the design of marketing strategies, using a case study of Smart Community A. We explore how advanced analytical models are used to enhance energy efficiency and user services. First, we apply spectral clustering to refine user segmentation and ide...

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Bibliographic Details
Main Authors: Wei Ge, Bo Chen
Format: Article
Language:English
Published: SpringerOpen 2024-10-01
Series:Energy Informatics
Subjects:
Internet of things
Big data
Power users
Behavioral analysis
Marketing strategy
Online Access:https://doi.org/10.1186/s42162-024-00397-1

Internet

https://doi.org/10.1186/s42162-024-00397-1

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