Medical Advertising as a Polycode Text Genre
This article explores the key features of contemporary medical print advertising in Russia, such as the subject matter, the interplay between words and images, expressive means and their frequency, as well as linguistic and visual indicators associated with medical discourse. A total of 103 Russian...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Kazan Federal University
2024-04-01
|
| Series: | Učënye Zapiski Kazanskogo Universiteta: Seriâ Gumanitarnye Nauki |
| Subjects: | |
| Online Access: | https://uzakugu.elpub.ru/jour/article/view/84 |