The bitter truth about morality: virtue, not vice, makes a bland beverage taste nice.

To demonstrate that sensory and emotional states play an important role in moral processing, previous research has induced physical disgust in various sensory modalities (visual, tactile, gustatory, and olfactory modalities, among others) and measured its effects on moral judgment. To further assess...

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Bibliographic Details
Main Authors: Kendall J Eskine, Natalie A Kacinik, Gregory D Webster
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2012-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3399822?pdf=render