THE RELATIONSHIP BETWEEN CONVENIENCE MOTIVATION, ATTITUDE, AND BEHAVIORAL INTENTION OF FOOD DELIVERY APPLICATIONS’ USERS

THE RELATIONSHIP BETWEEN CONVENIENCE MOTIVATION, ATTITUDE, AND BEHAVIORAL INTENTION OF FOOD DELIVERY APPLICATIONS’ USERS

This study aims to analyze the impact of convenience motivation on behavioral intention of food delivery apps’ users with the mediating role of attitude. The research object is three major Food Delivery Apps (FDA) in Indonesia namely GoFood, GrabFood, and ShopeeFood. Primary data was collected throu...

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Bibliographic Details
Main Authors: Rachel Dyah WIASTUTI, Oqke PRAWIRA, Lusyana LUSYANA, Nurul Sukma LESTARI, Anwari MASATIP, Ngatemin NGATEMIN
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2022-05-01
Series:Geo Journal of Tourism and Geosites
Subjects:
attitude
behavioral intention
convenience motivation
food delivery apps
gofood
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-2-2022/gtg.41228-862.pdf

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https://gtg.webhost.uoradea.ro/PDF/GTG-2-2022/gtg.41228-862.pdf

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