The Influence of Online Customer Reviews and Online Customer Ratings on Purchase Decisions with Trust as the Intervening Variable

Along with the advancement of time, technology, and information in the world, especially the internet, have experienced rapid development. Various buying and selling transactions that previously could only be done face-to-face can now be easily accessed using smartphones. Online customer review and...

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Bibliographic Details
Main Authors: Nina Nurhaliza, Muhammad Yusup, Sanurdi Sanurdi
Format: Article
Language:English
Published: STIT Palapa Nusantara 2024-08-01
Series:Manazhim
Subjects:
Online Access:https://ejournal.stitpn.ac.id/index.php/manazhim/article/view/4707