Customer Segmentation Based on Self-Organizing Maps: A Case Study on Airline Passengers

Customer Segmentation Based on Self-Organizing Maps: A Case Study on Airline Passengers

Customer segmentation is acustomer grouping modelbased on common featuresand it directly relates with customer satisfaction of the companies.It provides access to the right customer with the right methods by knowing the customer better. Dealing with changes in a competitive market means...

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Bibliographic Details
Main Authors: İlkay Yelmen, Serpil Üstebay, Metin Zontul
Format: Article
Language:English
Published: Turkish Air Force Academy 2020-07-01
Series:Havacılık ve Uzay Teknolojileri Dergisi
Subjects:
customer segmentation
clustering
self-organizing map
Online Access:http://jast.hho.edu.tr/index.php/JAST/article/view/430

Internet

http://jast.hho.edu.tr/index.php/JAST/article/view/430

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