Implementation of RFM method and K-Means algorithm for Customer Segmentation in E-Commerce with Streamlit

Implementation of RFM method and K-Means algorithm for Customer Segmentation in E-Commerce with Streamlit

E-commerce is selling and buying goods through an online or online system. One of the business models in which consumers sell products to other consumers is the Customer to Customer (C2C) business model. One thing that needs to be considered in the business model is knowing the level of customer loy...

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Bibliographic Details
Main Authors: Farrikh Alzami, Fikri Diva Sambasri, Mira Nabila, Rama Aria Megantara, Ahmad Akrom, Ricardus Anggi Pramunendar, Dwi Puji Prabowo, Puri Sulistiyawati
Format: Article
Language:English
Published: Fakultas Ilmu Komputer UMI 2023-04-01
Series:Ilkom Jurnal Ilmiah
Subjects:
e-commerce
customer segmentation
k-means
rfm
streamlit
Online Access:https://jurnal.fikom.umi.ac.id/index.php/ILKOM/article/view/1524

Internet

https://jurnal.fikom.umi.ac.id/index.php/ILKOM/article/view/1524

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