Advergames: WoMo viral action (“Word of Mouse”)
The transformation felt today among the Internet is creating a new paradigm for communication channels in general and in particular for advertising communication. If we combine the sense that the decline in recent years in advertising spending in traditional media, we found a turning point in how th...
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| Format: | Article |
| Language: | English |
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Universidade da Beira Interior
2012-05-01
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| Series: | Estudos em Comunicação |
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| Online Access: | http://www.ec.ubi.pt/ec/11/pdf/EC11-2012Mai-11.pdf |