Measuring the Effectiveness of Online Sales by Conducting A/B Testing
Purpose – The aim of this paper is to demonstrate the application of A/B testing for measuring the effectiveness of online sales in order to determine which changes to a website’s user interface have the greatest effect on the improvement of key performance indicators (KPIs) of online sales. Design...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2023-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/452137 |