Using Big Data in Marketing and Advertising: A Case Study
Nowadays, organizations collect and store an enormous amount of information to be able to use them. This faces the organizations to the challenge of managing and extracting the valuable data to support their decisions. The term of "Big Data" is now globally spread and accepted. The term Bi...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2020-08-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_77.pdf |