Using Big Data in Marketing and Advertising: A Case Study
Nowadays, organizations collect and store an enormous amount of information to be able to use them. This faces the organizations to the challenge of managing and extracting the valuable data to support their decisions. The term of "Big Data" is now globally spread and accepted. The term Bi...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2020-08-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_77.pdf |
| _version_ | 1828371872690995200 |
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| author | Adrian Ionuț MOȘESCU Raluca Giorgiana CHIVU Ștefan-Claudiu CĂESCU Ionuț-Claudiu POPA Florina BOTEZATU |
| author_facet | Adrian Ionuț MOȘESCU Raluca Giorgiana CHIVU Ștefan-Claudiu CĂESCU Ionuț-Claudiu POPA Florina BOTEZATU |
| author_sort | Adrian Ionuț MOȘESCU |
| collection | DOAJ |
| description | Nowadays, organizations collect and store an enormous amount of information to be able to use them. This faces the organizations to the challenge of managing and extracting the valuable data to support their decisions. The term of "Big Data" is now globally spread and accepted. The term Big Data has become more and more known and used in many industries. In this article, exploratory research was carried out to highlight the areas in which large volumes of data are used primarily. Besides, from the marketing approach, an attempt was made to highlight the purposes of using Big Data in the context of marketing and consumer behaviour. |
| first_indexed | 2024-04-14T06:55:10Z |
| format | Article |
| id | doaj.art-5016a208fc4c4776b5816f542d46401b |
| institution | Directory Open Access Journal |
| issn | 2537-5865 |
| language | English |
| last_indexed | 2024-04-14T06:55:10Z |
| publishDate | 2020-08-01 |
| publisher | The Bucharest University of Economic Studies Publishing House |
| record_format | Article |
| series | Journal of Emerging Trends in Marketing and Management |
| spelling | doaj.art-5016a208fc4c4776b5816f542d46401b2022-12-22T02:06:55ZengThe Bucharest University of Economic Studies Publishing HouseJournal of Emerging Trends in Marketing and Management2537-58652020-08-01I1259264Using Big Data in Marketing and Advertising: A Case StudyAdrian Ionuț MOȘESCU0Raluca Giorgiana CHIVU1Ștefan-Claudiu CĂESCU2Ionuț-Claudiu POPA3Florina BOTEZATU4The Bucharest University of Economic StudiesThe Bucharest University of Economic StudiesThe Bucharest University of Economic StudiesThe Bucharest University of Economic StudiesThe Bucharest University of Economic StudiesNowadays, organizations collect and store an enormous amount of information to be able to use them. This faces the organizations to the challenge of managing and extracting the valuable data to support their decisions. The term of "Big Data" is now globally spread and accepted. The term Big Data has become more and more known and used in many industries. In this article, exploratory research was carried out to highlight the areas in which large volumes of data are used primarily. Besides, from the marketing approach, an attempt was made to highlight the purposes of using Big Data in the context of marketing and consumer behaviour.http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_77.pdfbig datamarketing |
| spellingShingle | Adrian Ionuț MOȘESCU Raluca Giorgiana CHIVU Ștefan-Claudiu CĂESCU Ionuț-Claudiu POPA Florina BOTEZATU Using Big Data in Marketing and Advertising: A Case Study Journal of Emerging Trends in Marketing and Management big data marketing |
| title | Using Big Data in Marketing and Advertising: A Case Study |
| title_full | Using Big Data in Marketing and Advertising: A Case Study |
| title_fullStr | Using Big Data in Marketing and Advertising: A Case Study |
| title_full_unstemmed | Using Big Data in Marketing and Advertising: A Case Study |
| title_short | Using Big Data in Marketing and Advertising: A Case Study |
| title_sort | using big data in marketing and advertising a case study |
| topic | big data marketing |
| url | http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_77.pdf |
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