Using Big Data in Marketing and Advertising: A Case Study

Using Big Data in Marketing and Advertising: A Case Study

Nowadays, organizations collect and store an enormous amount of information to be able to use them. This faces the organizations to the challenge of managing and extracting the valuable data to support their decisions. The term of "Big Data" is now globally spread and accepted. The term Bi...

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Bibliographic Details
Main Authors: Adrian Ionuț MOȘESCU, Raluca Giorgiana CHIVU, Ștefan-Claudiu CĂESCU, Ionuț-Claudiu POPA, Florina BOTEZATU
Format: Article
Language:English
Published: The Bucharest University of Economic Studies Publishing House 2020-08-01
Series:Journal of Emerging Trends in Marketing and Management
Subjects:
big data
marketing
Online Access:http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_77.pdf

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