O PAPEL DO BALANCED SCORECARD NA GESTÃO DA INOVAÇÃO

O PAPEL DO BALANCED SCORECARD NA GESTÃO DA INOVAÇÃO

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This paper aims to study how the Balanced Scorecard is related to the process of innovation in organizations. As a contribution, the work expands the usefulness of the model, BY specifying external stimuli, dynamic tension, innovation strategies and perceived innovation success. This is a descriptiv...

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Bibliographic Details
Main Authors: Fábio Frezatti, Diógenes de Souza Bido, Ana Paula Capuano da Cruz, Maria José de Camargo Machado
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2014-06-01
Series:RAE: Revista de Administração de Empresas
Subjects:
satisfaction
mediation
benefits
tourist
BSC
innovation
external stimuli
dynamic tension
success perception
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/o_papel_do_balanced_scorecard_na_gestao_da_inovacao_0.pdf

Internet

http://rae.fgv.br/sites/rae.fgv.br/files/artigos/o_papel_do_balanced_scorecard_na_gestao_da_inovacao_0.pdf

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