Creating the advertising idea from the view of social learning theory
Abstract:The research deals with the study of building the advertising idea in light of the concepts of social learning theory so that it can be applied in advertising design. This theory is known by many names such as learning theory by observation and imitation or learning theory by modeling.The d...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2023-01-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
| Subjects: | |
| Online Access: | https://mjaf.journals.ekb.eg/article_158986_add6602c03af4ad686ce7b4bd96f9b79.pdf |