Mediating Effects of Memorable Experience on Intention to Revisit: MSME Coffee Shop Perspective
MSME cafes are a type of MSME experiencing rapid development, especially in big cities. Cafe ANT is one of the MSME cafes that has a unique open space with nature and a wide menu of coffee choices. By using consumption value theory (CVT), this research aims to examine the impact of the dimensions o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
cita konsultindo
2024-04-01
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| Series: | Asian Journal of Management, Entrepreneurship and Social Science |
| Subjects: | |
| Online Access: | http://www.ajmesc.com/index.php/ajmesc/article/view/755 |