Mediating Effects of Memorable Experience on Intention to Revisit: MSME Coffee Shop Perspective
MSME cafes are a type of MSME experiencing rapid development, especially in big cities. Cafe ANT is one of the MSME cafes that has a unique open space with nature and a wide menu of coffee choices. By using consumption value theory (CVT), this research aims to examine the impact of the dimensions o...
Main Authors: | Abdullah Syakur Novianto, Heri Pratikto, Ludi Wishnu Wardana |
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Format: | Article |
Language: | English |
Published: |
cita konsultindo
2024-04-01
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Series: | Asian Journal of Management, Entrepreneurship and Social Science |
Subjects: | |
Online Access: | http://www.ajmesc.com/index.php/ajmesc/article/view/755 |
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