Data modelling of subsistence retail consumer purchase behavior in South Africa
The purpose of the data is to model the purchase behavior of the subsistence consumer within the retail environment in one of the largest townships in South Africa. The data was collected using a self-administered questionnaire from a sample of 281 consumers. The Partial Least Squares Structural Equ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-06-01
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| Series: | Data in Brief |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2352340922003043 |