The impact of integration of quality costs and targeted cost in achieving a competitive advantage: a perspective from hospitality.
The world is witnessing continuous changes in the market environment and high level of competition that are arising from many causes. Perhaps the most prominent cause is the flooding of local markets with imported products with low prices when compared to local products. In addition to the strategi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-09-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_38_vol_8_5__2019_iraq.pdf |