Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques
Abstract<br />Nowadays, as markets become more competitive, marketing executives are trying to innovate their products. They can be distinguished from one another. Nostalgic products are products that can create a lasting reminder for people to act as a kind of buying stimulus. There is usuall...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2020-01-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61281_ec532093b80340d3ecdcb45f94ab10f4.pdf |