The influence of disability-friendly corporate branding on company brand equity in East Java
This research analyzed the influence of disability-friendly corporate branding on corporate brand equity. Corporate branding is built through corporate values, corporate image, and corporate culture. This research uses a quantitative approach, with a population of corporate employees and customers i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/87/e3sconf_icosbi2023_03005.pdf |