The influence of disability-friendly corporate branding on company brand equity in East Java

This research analyzed the influence of disability-friendly corporate branding on corporate brand equity. Corporate branding is built through corporate values, corporate image, and corporate culture. This research uses a quantitative approach, with a population of corporate employees and customers i...

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Bibliographic Details
Main Authors:	Junianta Reynaldi Dwi, Iriani Sri Setyo, Nugrohoseno Dwiarko, Nuswantara Dian Anita
Format:	Article
Language:	English
Published:	EDP Sciences 2023-01-01
Series:	E3S Web of Conferences
Online Access:	https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/87/e3sconf_icosbi2023_03005.pdf

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