Upstream Social Marketing for Implementing Mobile Government

Upstream Social Marketing for Implementing Mobile Government

This article analyses the main aspects of upstream social marketing for the implementation of mobile government (MGov). The methodology of current research is based on the systematic literature review in the fields of MGov and social marketing. According to our findings, most researchers investigate...

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Bibliographic Details
Main Authors: Valentina Burksiene, Jaroslav Dvorak, Mantas Duda
Format: Article
Language:English
Published: MDPI AG 2019-07-01
Series:Societies
Subjects:
upstream social marketing
mobile government
marketing mix
public services
public administration
behavior
Online Access:https://www.mdpi.com/2075-4698/9/3/54

Internet

https://www.mdpi.com/2075-4698/9/3/54

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