Assessing the Impact of Prices Fluctuation on Demand Distortion Within a Multi-echelon Supply Chain
Price fluctuation is a practice commonly used by companies to stimulate demand and a main cause of the Bullwhip effect. Assuming a staggered step demand pattern that responds elastically to retailer’s price fluctuation, and by using a supply chain management dynamic model, we will analyse the impact...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of Transport and Traffic Sciences
2011-03-01
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| Series: | Promet (Zagreb) |
| Online Access: | http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/140 |