The Effect of national Identity on Product Perceived Value Through Customers’Bias and Product Perceived value
The purpose of the current study was to examine the impact of national identity on the perceived value of the domestic mobile phone through customers’ bias and product perceived assessment. This study is a descriptive survey study. The sample size was 385 selected based on Cochran formula. A questio...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2015-12-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_750_62f0a343f703ab66892a7247623f6793.pdf |