Designing and Explaining a Model of Marketing and Sales Strategies in the Food Distribution Industry

Introduction: The distribution industry, especially the food distribution industry, is considered as a significant part of the economy due to its huge revenue generation. This industry is of great importance in the field of operation and research for the vitality of food supply, continuous changes i...

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Bibliographic Details
Main Authors: Mehdi Haghighi Kaffash, Zohreh Dehdashti Shahrokh, Vahid Khashei, Reza Hajari
Format: Article
Language:fas
Published: Yazd University 2021-08-01
Series:کاوش‌های مدیریت بازرگانی
Subjects:
Online Access:http://bar.yazd.ac.ir/article_2419_29878ecdbc100752ef04cf1898d36447.pdf