Customer Engagement Analysis as Mediating the Influence on Social Media Marketing of Purchase Intentions on Skincare Avoskin
This research aims to analyze customer engagement in mediating the influence of social media marketing on purchase intentions. The approach used in this study is quantitative; the population of this study is all users of Avoskin skincare products in Bandung. Data is analyzed by testing the validity,...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Informatics Department, Faculty of Computer Science Bina Darma University
2022-03-01
|
| Series: | Journal of Information Systems and Informatics |
| Subjects: | |
| Online Access: | http://journal-isi.org/index.php/isi/article/view/220 |