Customer Engagement Analysis as Mediating the Influence on Social Media Marketing of Purchase Intentions on Skincare Avoskin

Customer Engagement Analysis as Mediating the Influence on Social Media Marketing of Purchase Intentions on Skincare Avoskin

This research aims to analyze customer engagement in mediating the influence of social media marketing on purchase intentions. The approach used in this study is quantitative; the population of this study is all users of Avoskin skincare products in Bandung. Data is analyzed by testing the validity,...

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Bibliographic Details
Main Authors:	Chreisna Wicaksono Perkasa, Adam Faritzal
Format:	Article
Language:	English
Published:	Informatics Department, Faculty of Computer Science Bina Darma University 2022-03-01
Series:	Journal of Information Systems and Informatics
Subjects:	customer engagement, purchase intention, social media marketing
Online Access:	http://journal-isi.org/index.php/isi/article/view/220

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