Marketing Management in Ensuring Resilience of Business in the Conditions of the BANI World
The article develops the theoretical foundations of marketing management to ensure business resilience in the BANI world. The relevance of this area of research is due to the events and transformations that take place in the world and cause evolutionary changes in all spheres of life. The unstable V...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2024-04-01
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| Series: | Bìznes Inform |
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| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2024-4_0-pages-348_359.pdf |