Advertising Viewed as a Marketing and Communication Strategy Tool
The article touches upon the role of advertising in the contemporary living environment of an individual and society. The technology of copy preparation (the use of metaphors, humour, segmentations, speech patterns, etc.) is exposed. The planning of advertising campaign, its differentiation on vario...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2010-12-01
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| Series: | RUDN journal of Sociology |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/sociology/article/view/6091 |