The relationship between destination personality and international tourist’s behavioral intentions (Iran as Case Study)
lthough much research has been done on destination branding, the study of destination personality remains limited. The purpose of this study is to investigate the destination personality of Iran and to examine the relationship between destination personality and behavioral intentions of internationa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2020-04-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_11047_009691adca6210b84e51bafc44aa0c7f.pdf |