COVID-Washing in US Food and Beverage Marketing on Twitter: Content Analysis
BackgroundFood companies have increased digital and social media ad expenditures during the COVID-19 pandemic, capitalizing on the coinciding increase in social media use during the pandemic. The extent of pandemic-related social media advertising and marketing tactics have b...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2022-10-01
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| Series: | JMIR Formative Research |
| Online Access: | https://formative.jmir.org/2022/10/e37642 |