The Impact of Social Networks on the Internet Business Sustainability (With Emphasis on the Intermediary Role of Entrepreneurial Purpose of Online Branches of Mellat Bank’s Portal)

Regarding competitive world, economic factors and socialfactors could be effective on business. The social network has animportant role as social characteristics, propulsion and basic force forsocial cohesion in internet business activities. The purpose of this paper isto examine the impact of socia...

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Bibliographic Details
Main Authors: Mahlagha Irani, Mohammad Haghighi
Format: Article
Language:fas
Published: University of Tehran 2013-12-01
Series:Journal of Information Technology Management
Subjects:
Online Access:https://jitm.ut.ac.ir/article_36052_3db30d5e821c56a0e5729b51728fbab2.pdf