The Impact of Social Networks on the Internet Business Sustainability (With Emphasis on the Intermediary Role of Entrepreneurial Purpose of Online Branches of Mellat Bank’s Portal)
Regarding competitive world, economic factors and socialfactors could be effective on business. The social network has animportant role as social characteristics, propulsion and basic force forsocial cohesion in internet business activities. The purpose of this paper isto examine the impact of socia...
Main Authors: | Mahlagha Irani, Mohammad Haghighi |
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Format: | Article |
Language: | fas |
Published: |
University of Tehran
2013-12-01
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Series: | Journal of Information Technology Management |
Subjects: | |
Online Access: | https://jitm.ut.ac.ir/article_36052_3db30d5e821c56a0e5729b51728fbab2.pdf |
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