Mobile social media as a vehicle of health communication: a multimodal discourse analysis of WeChat official account posts during the COVID-19 crisis
Abstract The utilization of mobile communication can significantly enhance the availability and accessibility of public health information. To this end, various mobile social media platforms are recognized as multimodal discourses that can serve as powerful instruments in disseminating health-relate...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-11-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02259-9 |