Analyzing Fast Food Consumption Among Iranian Urban Households

Fast foods are of different effects on households' health and budget. This research aims to explain fast food consumption pattern among the Iranian urban households. It uses a consumer utility function and constrained optimization method to describe factors affecting fast food consumption with...

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Bibliographic Details
Main Authors: Lotfali Agheli, Sara Emamgholipour
Format: Article
Language:English
Published: EconJournals 2016-04-01
Series:International Review of Management and Marketing
Online Access:https://econjournals.com/index.php/irmm/article/view/1969